DESCRIPTION
Consumers no longer simply search using keywords: they ask AI questions, engage in dialogue with it and ask it directly for recommendations.
FROM POSITION TO RECOMMENDATION
This new journey is revolutionising how brands emerge: in future, the challenge will be less about ranking highly in a list of results and more about being identified, understood and recommended by AI.
For both B2C and B2B advertisers, a new battle is beginning: moving from search to recommendations and turning their brand into an answer.
