DESCRIPTION
From the Mitterrand generation to the AI generation, Jacques Séguéla and Yves Del Frate analyse the transformation of political communication, from Mitterrand’s major campaigns to the age of algorithms and AI.
Drawing on the campaigns of Trump, Obama, Lula and Meloni, they examine a revolution: how have we moved from communication that spoke to the hearts and minds of voters to technology that speaks to their data?
A plea for a form of communication in which AI remains at the service of meaning, vision and humanity, rather than replacing them
