DESCRIPTION
Faced with the power of global platforms, the media, agencies and advertisers have a shared interest in preserving a strong, innovative and competitive ecosystem.
Because supporting our media also means preserving our ability to build trust, foster culture, evoke emotion and create value for brands.
Yannick Bolloré and Christian Van Thillo will compare their visions and pose a key question: what kind of media sovereignty do we want to build for Europe ?
