RFE

For 30 years, RFE Publicité has been helping brands connect with French consumers at the heart of their mobility journeys. Throughout the year, 1.75 million listeners tune in daily to Radio VINCI Autoroutes 107.7, with audiences reaching 3.2 million during peak holiday travel periods. Thanks to France’s leading motorway network, RFE Publicité extends this connection through on-the-ground sampling and brand activation initiatives, transforming audience attention into meaningful brand experiences. From listening to experience, RFE Publicité turns every journey into a branding opportunity. RFE Publicité. Impact in Motion.